Pricing Handmade Pottery for a Small Business

Why Stoneware Earns Its Place on the Kitchen Shelf
Stoneware sits in a sweet spot that few other clay bodies occupy. It fires hard enough to vitrify, so a well-matured mug will not weep or stain, yet it works comfortably at temperatures most home kilns can reach. A good stoneware body is tough enough for daily use, tolerant of dishwashers and oven heat, and rich enough in colour to make glazes sing. For anyone setting up a home studio, choosing one dependable stoneware and learning its habits deeply will serve you far better than flitting between half a dozen bodies.
The trick is to compare three things honestly: how the clay feels on the wheel or at the bench, how it behaves across your firing range, and what colour it brings to the finished pot. Get those three aligned with the pots you actually want to make, and everything else follows.
Plasticity: What Your Hands Notice First
Plasticity describes how willingly the clay deforms without cracking. A highly plastic stoneware throws beautifully: walls draw up smoothly, rims stay even, and you can pull a handle that bends without tearing. The trade-offs are real, though. Very plastic bodies tend to shrink more on drying and firing, which makes wide flat forms such as plates and platters prone to warping.
At the other end, a "short" body feels crumbly and refuses to be coaxed. It is frustrating to throw but wonderfully stable in the kiln. Most potters land somewhere in the middle, often by choosing a body with a modest amount of fine grog.
- Fine grog opens the body, speeds drying and reduces cracking, at the cost of a slightly rougher feel and faster wear on your hands.
- High plasticity suits mugs, teapots and anything with a pulled or attached handle.
- Sandier, shorter bodies suit wide bowls, tiles and slab work where holding shape matters more than throwing finesse.
- Test it yourself: roll a coil and bend it around your finger. If it cracks at the outer curve, the body is short; if it bends smoothly, plasticity is good.
Firing Range and Maturity
Stoneware is usually described by the point at which it matures, not by a single fixed temperature. Most stoneware bodies mature somewhere between 1200°C and 1300°C, and many are rated across a range of 60 to 100 degrees. That range is a working allowance, not an invitation to fire anywhere within it. Aim for the middle of the stated range on your first tests and adjust from there.
Underfire a stoneware body and it stays porous. Your absorption figure creeps up, mugs weep onto the shelf, and cutlery leaves grey marks on the base. Overfire it and the clay begins to bloat, slump or blister as fluxes melt too aggressively. Both faults are easier to avoid than to fix, so fire a few test bars before committing a whole kiln load.
- Absorption test: fire a small bar, weigh it dry, boil it for an hour, soak for 24 hours, then weigh again. Under two per cent is a sensible target for tableware.
- Match body to glaze: a glaze rated for 1240°C will not behave on a body you fire to 1300°C.
- Cool slowly through the final 100°C to reduce dunting and thermal-shock cracks in thick rims.
Colour, Speckle and Glaze Response
Stoneware bodies run from cool grey and clean buff through to warm red-brown, and the colour you choose changes every glaze you put on it. A transparent glaze over a pale buff body gives a soft, milky look; the same glaze over a dark iron-bearing body turns muddy and lifeless. If you love pale, delicate glazes, start with a light body.
Speckled bodies are hugely popular for everyday pots because they hide the small scuffs of daily life. The speckle comes from iron or manganese granules that melt and bloom through the glaze. Be aware that they can bleed through a white or pale glaze, creating a speckled surface you may not have planned for. On darker glazes, the effect is subtle and lovely.
If you fire in reduction, iron-rich bodies develop warmer, deeper tones and can blush where the flame touches. In oxidation, the same clay stays flatter and more uniform. Both are attractive; neither is better, but the character of the pot will change with your kiln's atmosphere.
Matching the Body to the Pot
Think about what each piece has to survive before you commit to a body.
- Mugs and cups: prioritise thermal shock resistance and a comfortable, non-crazing glaze fit. A slightly plastic mid-range stoneware with low absorption is ideal.
- Bowls: wide rims love to warp. A body with a little grog and moderate shrinkage holds a round rim far more reliably.
- Serving dishes and bakers: these face oven-to-table temperature swings. Choose a well-vitrified body with good thermal shock resistance and design gentle curves rather than sharp corners.
- Plates and platters: flat forms are the hardest on shrinkage. Keep the body stable and dry them slowly under cover.
Settling on One Body and Staying With It
Buy a small quantity of two or three candidate bodies rather than a full bag of each. Throw six or eight pieces in every one, keep notes on wedging, drying and trimming, and fire them together in the same load. Compare weight, feel, glaze result and any faults that appear.
Once a body suits your clay, your glazes and your kiln, buy in larger quantities and store it consistently. Learn its shrinkage so your lids and handles fit first time, learn how it reclaims, and learn how it behaves when you push it a little. Familiarity with one dependable stoneware will improve your pots far more than any new bag of clay.
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